M/KE JOHN O//O - A Creative Label for Narrative Experiences created and released the 30-second film Ride the Waves for Kyriba, running on British Airways flights from September 1 through October 31.

Founded by Mike John Otto, the Creative Label develops Culture-driven Narrative Experiences for Businesses & Society. The Label is constantly looking for the unseen narrative to tell, how to tell it and where to tell it, creating relevant, mostly digital brand experiences with a creative, technological and cultural driven approach. The Label believes in the power of the image. It is the great narratives and images that stay with us. Epic images are as powerful as ever, despite all the floods of information. The power of the image plays just as big a role in politics as it does in pop culture, advertising or art. We call this type of creation Art-Driven Creativity.
Art-Driven Creativity incorporates artistic thinking and references from all conceivable art forms and helps to develop the unseen and as yet untold. We work a lot with AI Tools and do AI Consultancy to advise clients on using AI not just for speed, but for real value - helping them unlock innovation & transformation and deliver meaningful, lasting results. Choosing the idea that matters. Choosing the detail that transforms. Choosing the story that resonates. AI without direction is just noise. Vision turns it into meaning. Story turns it into value. If you want to be challenged and remembered you just found your new Creative Label.