Made Up Ltd has worked with Benefit Cosmetics UK as a creative production partner delivering experiences for the brand.

Founded in 1998 by Cy Kelly, Made Up has been at the forefront of the live events and experiential industry over the last few years, and it has grown into one of the most compelling creative production houses in the world. Award-winning, with locations in London and Ibiza, specialising in world-class brand activations, premieres, and retail experiences for some of the world's most recognisable brands. For brands contacting us directly, we provide a fully integrated service including creative development, brand alignment, consumer journey design, technical design, fabrication and build and live event management. Our end-to-end expertise ensures a seamless and elevated experience at every stage. For agencies, we serve as a trusted production partner. Providing comprehensive in-house capabilities spanning technical design, fabrication, build, and live technical production—from installation to de-rig, we deliver excellence with precision, discretion, and reliability. We understand how the connection between emotion and immersion is the key to creating lasting memories, so we bring the very best of creativity, design and functionality together, to deliver amazing experiences to every production. Whatever the project, we’ll deliver something truly exceptional. Experience matters.

Founded 1998