Madlitics integrated Tally forms with its attribution collection system, allowing new forms to automatically collect marketing channel, campaign segments, and landing page details in 36 seconds.
Published
Signal category
Products & Services
Quote
“Since I already had attribution collection with Madlitics set up, any new forms, will automatically collect marketing channel, campaign segments, and landing page details; automated and set up in seconds (36s to be exact)!!”
— Brett Mascavage|Madlitics team
Company
Madlitics
See where your leads come from, send data where it belongs, and know which channels, campaigns, and pages drive growth.
- Industry
- Marketing Services
- Company size
- 1 employees
Madlitics is a free form-first way to enrich customer leads with marketing attribution data in every form submission. Madlitics fields capture channel, campaign segments (UTMs), landing-page data, and click IDs, and preserve that context wherever the submission goes — flowing through your existing integrations without extra setup. Marketers get clearer answers about which channels and campaigns deserve more investment, faster feedback loops for creative and bidding decisions, and credible evidence to prove impact. Ops and sales benefit from consistent context attached to every record, reducing reconciliation work and improving funnel visibility. Problem Marketers today face significant challenges in accurately attributing leads and conversions to their marketing efforts. Data inconsistencies, mis-tagged URLs, manual errors, and attribution discrepancies across platforms lead to unreliable insights. These issues result in incomplete or misleading data on which channels and campaigns truly drive growth, making it hard to optimize spend and demonstrate marketing ROI effectively. Solution Madlitics solves these problems by capturing and standardizing marketing attribution data (marketing channel, campaign segments and UTM values, landing page data, and click IDs) writing it into each form submission, so your existing integrations carry it wherever the lead goes. Madlitics automatically categorizes leads by channel, campaign, and landing page, overcoming tracking limitations and messy UTM parameters; Enabling clear insights into marketing performance, empowering data-driven decisions to optimize campaigns, allocate budgets effectively, and prove the value of marketing efforts in a privacy-compliant way.
Founded 2025