Mark Probert Innovation hosted a live event on Boots

Mark Probert Innovation helps founders, startups, scaleups and established businesses shape better products, services and opportunities through strategic thinking, innovation and connected product thinking. Founded by Mark Probert, the business draws on more than 20 years of experience spanning product strategy, UX, software platforms, digital transformation, connected products, commercial growth and innovation leadership. The focus is not simply on building technology, but on helping organisations make better decisions around what to build, why it matters, how it creates value and how ideas become commercially viable products and experiences. Areas of support include: • Product and innovation strategy • Fractional product leadership • UX and customer experience thinking • Connected products and IoT • AI opportunity exploration • Early-stage concept validation • Workshop facilitation and rapid ideation • Founder and leadership advisory • Growth and positioning strategy • Cross-sector innovation thinking Mark has worked across startups, scaleups and enterprise environments, helping teams navigate ambiguity, reduce product risk and connect commercial thinking with customer needs and technical delivery. Alongside advisory work, Mark is also developing Tangible, an evolving initiative exploring innovation, systems thinking, collaboration and the intersection between technology, people and real-world problems.

Founded 2026