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PeopleEvent: September 8, 2026

MarketSource Inc. announced that Ben Simms will share 8 steps to building a strong B2B channel partner program starting tomorrow.

Published

Signal category

People

Quote

Starting tomorrow I’m excited to share 8 steps to building a strong B2B channel partner program.

Ben Simms|MarketSource Inc. team

Company

MarketSource Inc.

Managed sales and customer experience solutions for ambitious brands

Industry
Business Consulting and Services
Location
Alpharetta, US
Company size
4,728 employees

MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes. With more than 45 years of experience across technology, telecom, healthcare, financial services, retail, and insurance, MarketSource brings cross-industry insight that strengthens every engagement. Patterns from regulated industry reinforce rigor, while lessons from high-velocity environments drive speed and adaptability. The result is a model that’s proven, flexible, and continuously improving. MarketSource manages billions in revenue, delivering programs that scale quickly and perform reliably. Behind it all is Allegis Group, a global leader in talent and workforce solutions, providing the infrastructure, intelligence, and stability to support long-term growth.

Founded 1975

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