MarketView Research conducted consumer interviews to explore the last product bought because the packaging brought joy.
Published
Signal category
Research & Knowledge
Quote
“In consumer interviews, I'd never ask 'would you buy this'. I'd ask someone to walk through the last silly thing they actually bough.”
— Rachel Martin|MarketView Research team
Company
MarketView Research
Award winning product and taste testing research and insights firm.
- Location
- Edgewater, US
- Company size
- 41 employees
At MarketView Research, we know how to do product lifecycle research right. It's been our core competency for over 25 years. We're a clever and curious crew of researchers, strategists and analysts who love seeing clients bring smart, innovative products to market. We bring together a full suite of custom quantitative and qualitative expertise that provides in-depth customer perspectives throughout the product lifecycle. Our focus is to always give you relevant and essential insights so you can move forward with confidence to launch products that better connect, engage and build loyalty with your customers.