Marrow is tracking the number of top insurer apps on ChatGPT, with 35 so far.

Marrow connects insurers' existing pricing and underwriting systems to ChatGPT, Claude and Gemini, so a customer can get an accurate quote in-conversation. Every interaction is grounded, disclosed and logged against UK conduct rules. Live in production with a Tier 1 UK insurer, and custodian of the open AMI Standards. As distribution shifts from static price comparison websites to context-driven workflows and AI agents, the industry requires a new interaction standard. Conventionally, connecting dynamic platforms to legacy enterprise architecture currently demands bespoke integrations, heavy UI builds, and massive compliance risks. Marrow abstracts away that complexity. We provide a single, canonical gateway that turns fragmented legacy systems into a unified surface you can present to a wide range of consumer agents. We build the rails. You do the rest.