MBA Group Ltd released a new VideoSmart Ltd blueprint called Connection in Motion to shift personalized video from a one-off moment to a lifecycle strategy.
Published
Signal category
Products & Services
Quote
“Our new VideoSmart Ltd blueprint, Connection in Motion, shows how to make that shift.”
— Katie Mousley|MBA Group Ltd team
Company
MBA Group Ltd
Simply, powerful conversations. One partner, one platform, for connected customer experiences.
- Industry
- Advertising Services
- Location
- London, GB
- Company size
- 257 employees
MBA Group is a UK-based customer communications and experience group, built on a simple belief: the most effective communication happens when human expertise and intelligent technology work as one. For over 40 years, we've helped brands move from disconnected communications to meaningful conversations - combining strategic consultancy, creative expertise and the MBA Pulse platform to bring systems, data and channels together into experiences that feel genuinely personal, at scale. We work across three areas: Customer Experience, Employee Experience and Business Impact - helping clients reduce cost-to-serve, orchestrate consistent customer journeys, and turn fragmented systems into a connected, compliant operating model. MBA Group is home to a collection of specialist agencies: MBA (omnichannel communications), MBA Pulse (our conversation intelligence platform), Videosmart (personalised video), Vidiu (AI-powered video creation), and Studio Certain (creative strategy).
Founded 1984