McCann won the historic Creative Business Trasformation Grand Prix win after a chat with LBBonline.

We build enduring brands that move people and markets through the radical creativity of Truth Well Told™. We don’t make campaigns, we build brands. We don’t follow trends, we uncover enduring human truths. That has been the promise of Truth Well Told since our founding in 1912 – a promise we renew every day building the world's most iconic brands by finding the truth and telling it well.  McCann brings together a powerful set of capabilities across FutureBrand and Brand Identity & Design, Truth Central and Creative Intelligence, and McCann Content Studios and Social and Influencer - integrating intelligence, identity and content. Truth Well Told unites our people across 100+ countries, as does our commitment to our values of bravery, integrity and generosity.   Named one of the World's Most Innovative Companies by Fast Company in 2025 and 2024, McCann was the most awarded agency at Cannes Lions 2023 and ranked Most Effective Agency Network by the Global Effie Index 2023, 2022, 2021, 2020 and 2019.