Research & KnowledgeEvent: September 3, 2026
mdg published the Freeman Trends Report detailing that attendees aren’t necessarily looking for more education but rather relevant, actionable sessions.
Published
Signal category
Research & Knowledge
Quote
“According to the recent 2026 Freeman Trends Report, attendees aren’t necessarily looking for more education. They’re looking for relevant, actionable sessions that make their time worth it.”
— mdg team
Company
- Industry
- Advertising Services
- Location
- San Diego, US
- Company size
- 450 employees
As the nation’s leading agency specializing in event and association marketing, mdg, a Freeman company, delivers results. Our fusion of strategy, creativity and technology results in marketing and public relations campaigns that attract more qualified attendees, high-profile exhibitors, active members and brand stalwarts.