MDW developed an AI-powered customer retention model that learns from historical data to predict customer churn and revenue on the line, presented by Sergio Sánchez.

MDW (My Data Works) is a data and AI consulting firm supporting large organizations in the design and delivery of enterprise data platforms, AI initiatives, and business applications. MDW is a long-standing Microsoft partner, recognized with 7 Microsoft Partner of the Year awards, and works exclusively within the Microsoft ecosystem across its three core pillars: Data Platform, AI, and Business Applications. MDW is a trusted partner to a broad range of international organizations, including companies such as JTI, Chanel, Heineken, Novartis, SGS, Crédit Agricole, SwissLife, Repsol, and Teleperformance. MDW operates from Switzerland and Spain, with teams based in Geneva and Madrid, and brings together over 70 data and AI experts supporting organizations across multiple industries.