Media-Anywhere is preparing to showcase its product updates at the International Broadcasting Convention (IBC).

Traditional media industry infrastructure was never designed for the way global teams work today. It was built for a world where everyone was in the same building and media moved through a known sequence of manual steps. Copy, transcode, proxy, transfer, sync. Every production, every time. That is not a tooling problem. It is an architectural one. Media-Anywhere was founded to solve it properly. We started from a different premise: every frame of media should have a unique URL, live in cloud storage from the moment of capture, and be accessible on demand by any authorised application, anywhere, over standard web protocols. No copies. No movement. The application comes to the media. That architecture is AirFrame. It is running in live broadcast environments today, processing hundreds of millions of frames daily. We bring it to market two ways. AirFrame.One is our direct product for broadcasters, post-production organisations, and distributed production teams. Open a browser, see your footage, start reviewing. Open the Premiere Pro panel, drag a clip, start cutting. No download. No proxy. No wait. AirFrame Technologies is our platform for integration partners. MAM vendors, workflow builders, and system integrators wire AirFrame's modular building blocks into their existing stacks, adding frame-level addressability, zero-trust security, and on-demand media processing without building the infrastructure from scratch. Our co-founders include the former CTO of NEP Europe, the co-author of the AMWA Agile Media Blueprint, and an HPA Engineering Excellence Award winner. AirFrame satisfies eight of the ten MovieLabs 2030 Vision principles in production today. It all starts with a single frame.