Mediaocean published its 2026 H2 Market Report exploring how marketers are navigating evolving consumer behavior, shifting ad spend, and the growing role of AI across the advertising landscape.
Published
Signal category
Research & Knowledge
Quote
“Our 2026 H2 Market Report explores how marketers are navigating evolving consumer behavior, shifting ad spend, and the growing role of AI across the advertising landscape.”
— Mediaocean team
Company
Mediaocean
Powering the future of the advertising ecosystem
- Industry
- Software Development
- Location
- New York, US
- Company size
- 1,146 employees
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Founded 1967