mediarithmics notes that a new Mirakl and Merkle study of 100 executives found 72% still can't define success or ROI for it, and 98% admit their teams aren't trained for what's coming.

mediarithmics is more than just a Customer Data Platform. We help enterprise players revolutionise growth by re-architecting consumer engagement at scale. We power real-time marketing personalisation, cookieless audience monetisation and agile data collaboration, as well as offering a composable approach. By de-siloing data across your business, we enable marketing, monetisation, product and data teams to action insights to create more compelling customer experiences. Since 2013, mediarithmics has partnered with some of Europe's most forward-thinking businesses, including Channel 4, Fnac-Darty, Havas Media, Orange Advertising, TF1, Canal+ and many more. In 2023 we acquired Easyence to strengthen our ability to connect retail and media and improve revenue performance for clients.