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Strategy & Corporate DevelopmentEvent: September 3, 2026

MERIT entered Sephora Australia and New Zealand on September 30th

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Signal category

Strategy & Corporate Development

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MERIT enters Sephora Australia and New Zealand on September 30th

MERIT team

Company

MERIT

Beauty with intention | Est. 2021

Industry
Personal Care Product Manufacturing
Location
Los Angeles, US
Company size
464 employees

Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready. Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote — a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine — products you’ll reach for daily and live with for years to come. MERIT is a global brand with teams in New York, Los Angeles, Toronto, London, and Paris.

Founded 2021

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