Miele X received the Digital Acceleration Award at a recent Miele Global Leadership Summit for the AI Shopping Assistant.

At Miele X, we’re shaping an exciting digital future for the trusted, iconic Miele brand. How? By bringing together diverse, innovative and talented teams to deliver data-driven digital experiences that will engage and excite our customers, worldwide. In our home in Amsterdam, we’ve brought together leading-edge digital thinkers from a wide range of different backgrounds. Experts in Customer Engagement & Performance, IT, Data & Analytics, eCommerce and Digital Marketing. As well as those essential functions needed for a business like ours to perform at its best. Working collaboratively, we explore new approaches, test innovative tools and share knowledge. Pushing our capabilities and bringing the Miele belief in ‘Immer Besser’ to life for our customers online. Miele has built a global reputation for quality. From outstanding products, sustainable design and manufacturing that have delighted customers for over 120 years to the benefits that enrich our colleagues’ lives. At Miele X we’re honouring this by living the same values, creating beautiful customer experiences and providing our people with a place to thrive.