mindGAME Data published data showing that since the week GTA VI opened pre-orders, cumulative mindSHARE has added 16.2 points over ten straight weeks, compounding at roughly 15% a week.

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“Since that week GTA VI has added 16.2 points of cumulative mindSHARE, more than four times where it stood, compounding at roughly 15% a week for ten straight weeks.”

— Colan Neese|mindGAME Data team