Mira recorded 70,635 pregnancies among users since the company started.

Mira transforms hormone health through AI-powered technology, helping individuals track and understand their hormones through every stage of life. From fertility to menopause, our FDA/CE-compliant Mira Monitor and app provide personalized insight to support more informed health decisions. Why? Because our health system wasn’t built for women. And women have walked this maze searching for answers about their bodies for too long. We refuse to stay lost. Our ‘A Woman’s Maze’ campaign is designed to help them find their way through, because answers shouldn’t require years of searching, guessing, and second-guessing. Rumer Willis, Mira user since 2018 and Brand Ambassador as of 2026, has been in the maze herself, navigating the same frustrating questions so many women face when they’re trying to understand their bodies. We go looking for answers, like we’re navigating a maze with no map. Asking "is this normal?" to Google, to friends, and to strangers online. The tools exist, and women deserve access to them. With Mira’s clinically validated hormone tracking technology, women can stop the 2 am doomscrolling and get answers from home—about their fertility, their symptom patterns and their perimenopause transition. #AWomansMaze is the map, illuminating the data and research, so women find answers built for them. Because we deserve real, research-backed information from people who understand our realities. More women are finding each other every day, and navigating the maze together. With our petition to improve hormone health education in sex education in schools in the U.S., we are uniting for change. Our generation grew up uninformed, but the next one doesn’t have to.