MIRROR WATER launched on Cult Beauty

Founded in 2022 by Estée Lalonde, MIRROR WATER is for people who would rather be in the forest. The body is a place to live, to rest, to feel, to simply be, not a problem to solve. The forest is where the pressure to be anything else falls away. Where we return to ourselves. Through forest-dreamed fragrances, considered formulations, and rituals built for the everyday, we make moments of return, felt in the body, held in the senses. What that looks like in practice: a growing range of body and bathing care, from our cult SMOOTH Body Oil to our ULTRA-SOFT Body Dry Brush, and the small everyday rituals in between. Naturally derived, thoughtfully made, and designed to be used, not saved for special occasions only. Since launching, we've grown from an idea into a brand stocked by Liberty, Selfridges, Space NK, and Boots, among others. We've been featured in Vogue, Elle, and Sunday Times Style, recognised with industry beauty awards, and carried by a community who've made products like SMOOTH Body Oil sell out again and again.

Founded 2022