Mistplay welcomed Colin Roussil as its new Chief Financial Officer.

Mistplay is a pioneer of play-and-earn, putting the power of rewarded gaming to work for game advertisers, app publishers, and brands worldwide. Mistplay's owned-and-operated Android and iOS platforms remain at the core of our rewarded ecosystem, and are now extended through the Mistplay Audience Network – a unified rewarded advertising network connecting game advertisers to 40M+ high-intent, reward-motivated users across a growing ecosystem of LoyaltyPlay app partners. These solutions help drive sustainable growth by leveraging Mistplay's proven play-and-earn model, driving hundreds of thousands in IAP spend for advertisers, up to 2.5x more frequent visits for publishers and brands, and most recently ranking #10 for Gaming (Global) on AppsFlyer's 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with advertisers, publishers, and brands to unlock scalable rewarded engagement. Visit business.mistplay.com to join the future of rewarded and put the world’s leading digital habit to work for your brand.