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Research & KnowledgeEvent: September 8, 2026

mktg.ai published research by Ipsos testing 20 ads across 10 brands with 3,000 people.

Published

Signal category

Research & Knowledge

Quote

Ipsos tested 20 ads across 10 brands with 3,000 people. Half human-made, half AI, same brief.

mktg.ai team

Company

mktg.ai

Unifying creative and analytics into one view, mktg.ai helps brands to unlock marketing's full potential.

Industry
Technology, Information and Media
Location
New York, US
Company size
14 employees

Modern marketing is drowning in complexity. Brands operate across countless platforms, producing endless streams of creative, yet too often decisions are made in the dark. Data is fragmented, reporting is slow, and billions are lost before anyone knows what is working. mktg.ai changes that. We believe creative is the heartbeat of marketing. It drives 70 percent of performance, but until now there has been no single system to measure, understand, and guide it. mktg.ai is that system—the Creative Intelligence System. In one unified, color-coded view, we bring every ad, every KPI, every channel together. Our AI doesn’t just report, it explains. It shows marketers what is resonating, what is fading, and what has the power to scale. Ask a question in plain language and get an answer in seconds. For marketers, the impact is profound: • A clear line of sight across every brand, market, and franchise. • Faster learning from every impression and campaign. • Real-time decisions that reclaim wasted spend and redirect it to what works. Our mission is simple but ambitious: to unlock the value of every creative impression and put marketers back in control. The future of marketing will not be spreadsheets or silos. It will be clarity, ownership, and speed. That is the future mktg.ai is building. Discover what happens when chaos becomes clarity: mktg.ai

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