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Research & KnowledgeEvent: September 4, 2026

Mojo Ventures shared a framework called Pain → Value → Pull for thinking about the path to product-market fit.

Published

Signal category

Research & Knowledge

Quote

I previously shared a simple framework we use at Mojo for thinking about the path to product-market fit: Pain → Value → Pull.

Monisha Perkash|Mojo Ventures team

Company

Industry
Venture Capital and Private Equity Principals
Company size
2 employees

Early stage venture capital backing unstoppable founders

Founded 2021

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