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Research & KnowledgeEvent: September 8, 2026

Monevate published an Insight Document titled Turning Discount Management into a Strategic Capability by James D. Wilton explaining why value leaks during negotiation and sharing the Deal Incentive Commercial Engine system.

Published

Signal category

Research & Knowledge

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In our new Insight Document, Turning Discount Management into a Strategic Capability, James D. Wilton explains why so much value leaks during negotiation, then shares DICE, Monevate's Deal Incentive Commercial Engine: a system that brings together clear rules for what a strong deal looks like, incentives to pursue it, and the evidence to hold price in the room.

Monevate team

Company

Monevate

We help SaaS, subscription & digital firms optimize pricing to grow revenue, boost ARR, and align to growth strategy.

Industry
Business Consulting and Services
Location
New York, US
Company size
16 employees

Monevate is a monetization- and pricing strategy-focused consulting firm, dedicated to serving startups and growing companies. We work with exciting, fast-growing companies, helping them to better monetize their innovative products and accelerate their revenue growth, leading to significant revenue multiple gains. Our experience is unparalleled in our niche, as our leaders have spent 10 years refining the process of driving pricing-led revenue acceleration for growth-stage clients. "Science" is essential for good pricing, but it is also insufficient - it is the "art" side of pricing that makes the difference between a model that works and a model that changes the game. We combine rigorous analytics and market research with creative design thinking to produce remarkable pricing models. We are also ruthlessly practical. A wonderful idea is not valuable if it cannot be executed upon. We strive to find the BPA - the "best pragmatic answer" - to balance creativity with pragmatism, and deliver a realistic, impactful solution.

Founded 2021

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