Motto® created Idea Worth Rallying Around to translate Bluebear Security's security platform into brand strategy, verbal identity, and visual identity.
Published
Signal category
Products & Services
Quote
“Together, we created an Idea Worth Rallying Around® : Safe to Imagine.”
— Motto® team
Company
Motto®
A global strategic branding agency shaping brands and ideas for the world's most innovative companies.
- Industry
- Design Services
- Location
- New York, US
- Company size
- 33 employees
Motto® is a global strategic branding agency working with technology and innovation companies at defining moments of growth. With offices in New York, London, Berlin, and Dallas, the firm is best known for creating Ideas Worth Rallying Around®, defining strategic ideas that turn ambition and cultural energy into clear brands people believe in and rally behind. Notable clients include Microsoft, Google, Disney, Andela, Goodnotes, Prolific, Ivo, and Klaviyo. Motto has been recognized by the Webby Awards and Thinkers50 and is known for the co-founders bestselling book Rare Breed, its Fast Company leadership column, and the annual Future of Brand Report, revered by leaders at Nike, Amazon, Samsung, Starbucks, and Perplexity.
Founded 2005