Motto® developed a visual direction for AMP Z to make the ambition of hyperscale digital infrastructure tangible.
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What should the infrastructure powering the AI era look and feel like? For AMP Z, the answer had to begin with the scale of the ambition. The company is developing hyper…
Company
Motto®
A global strategic branding agency shaping brands and ideas for the world's most innovative companies.
- Industry
- Design Services
- Location
- New York, US
- Company size
- 11–50 employees
About Motto®
Motto® is a global strategic branding agency working with technology and innovation companies at defining moments of growth. With offices in New York, London, Berlin, and Dallas, the firm is best known for creating Ideas Worth Rallying Around®, defining strategic ideas that turn ambition and cultural energy into clear brands people believe in and rally behind. Notable clients include Microsoft, Google, Disney, Andela, Goodnotes, Prolific, Ivo, and Klaviyo. Motto has been recognized by the Webby Awards and Thinkers50 and is known for the co-founders bestselling book Rare Breed, its Fast Company leadership column, and the annual Future of Brand Report, revered by leaders at Nike, Amazon, Samsung, Starbucks, and Perplexity.
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Products & Services
Motto® helped Betr build the strategic, verbal, and visual foundation for Betr 2.0, one designed to make an increasingly expansive gaming ecosystem feel simple, connected, premium, and unmistakably Betr.
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Motto® worked with Bluebear to look at emerging companies and established players.
Products & Services
Motto® created Idea Worth Rallying Around to translate Bluebear Security's security platform into a brand strategy for security brands.
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