Mouseflow is hosting a practical conversation on A/B testing, behavioral analytics, AI, and a real-world case from Chip.

From when website analytics was in its infancy to today – we begin each day on a mission to help businesses uncover user behavior insights that otherwise would go unseen. While thousands of analytics tools can show what's happening on your website, we know that's not good enough. So we created a tool to show you why. Why users drop off, why they abandon their cart, why they aren't filling out your form, and more. While our technology is built for enterprise, we believe that all businesses deserve to see what's happening between clicks. Whether you're a mom and pop shop or a global corporation – it doesn't matter. Your users expect more. We're here to give you the key that unlocks the door to a world of optimization opportunities. We are not just one tool with separate features. We are an ecosystem that works together to empower teams and drive better, more confident decisions. With more than 190,000 clients worldwide, Mouseflow is the leading behavior analytics tool in the market.