MPlus Cosmetics developed the Essence Nude eye makeup category to explore how different formulation technologies support application experiences within a single collection.

MPlus Cosmetics is a contract manufacturer based in Inzago (Milan), specialized in the creation, development and manufacturing of color cosmetics. Born as Mascara Plus, the company was founded in 2002 by David Chant, whose expertise in mascara formulation combined with the in-house production of fiber brushes guaranteed rapid growth, exceeding customer’s need to thrive in the competitive cosmetic industry. For more than 20 years, the company has been building strategic relationships with the greatest partners in the beauty world over the entire supplying chain, offering customers a 360° full service. Achieving growth since its creation, MPlus Cosmetics is continuously evolving, enriching the exclusive know-how in finding the perfect synergy between formula and packaging also in face, eye and lip categories, searching for creativity, high quality and speed to market.

Founded 2002