MuchLoved is attending the NAFD Conference and AGM again this year from Thursday 17th to Sunday 20th September 2026.

MuchLoved is the UK’s leading in-memory platform, where you can remember someone special and fundraise in their memory. Our unique online service enables someone bereaved to make a special personalised tribute page for their loved one, where they can share memories and remember them. They can add stories, photos, music, videos and celebrate their life and memory, as well as fundraise for other good causes in their honour. We also provide bereavement information and support services, and work in partnership with other bereavement organisations and charities to help support those that have been bereaved. We work with over 4,000 UK charities, partner with over 450 Funeral Directors and have helped over 400,000 people remember their loved ones through a personal online tribute. To date, we have helped to raise over £150 million for other good causes through our service. We know that no-one can understand exactly what your loss feels like to you. But we do understand that it’s sometimes easier to talk to someone outside of your friends and family about grief and the impact of bereavement of your life. We want to improve your access to bereavement care and this is why we are proud to offer the GriefChat online service. GriefChat was created by bereavement experts and you can chat directly to a specially trained bereavement counsellor. GriefChat professional counsellors are experienced in supporting bereaved people and will listen to your story, explore how your grief is affecting you and help you to find any additional support you might need, including referral into other specialist bereavement services. You can access GriefChat through our MuchLoved website.