Natural Selection Tour appointed Nicola Dechamps as Director of Pivoting and Problem Solving.

Natural Selection Tour is an athlete-led media and events company. We run competitions in snowboarding, skiing, mountain biking, and surfing, on natural terrain in real conditions. Events go when Mother Nature says go. Between events we make films, post-produced and live broadcasts, and series about the athletes and the places they ride. The competitions set the season. The content runs year-round. Our four sport channels have over 404K followers. Social platforms had an 11.7% average engagement rate, and 1,076 articles covered the tour worldwide. Across the 2026 competition season, viewership grew 546%, media value 183%, and social impressions 1011% year over year. Founded in 2021 by Travis Rice.

Founded 2021