Natural Trace updated its website to show how in-product authentication works, where it can be applied, and how to get started.

Natural Trace enables food and nutraceutical ingredients and products to carry their own verifiable identity through NaturalTag™, an in-product authentication technology incorporated directly into an ingredient or finished product. This unique, detectable identity stays with the product through the supply chain and can later be scientifically verified to confirm authenticity, origin and authorised manufacturing. By placing proof within the product itself, Natural Trace provides scientific evidence that goes beyond packaging, documentation and digital records alone. • Verify presence • Protect branded ingredients • Confirm authorised manufacturing • Investigate counterfeit products Natural Trace works with companies across nutraceuticals, food ingredients and other high-value food supply chains to strengthen product authentication and supply chain confidence. Tag. Trace. Trust.