Nerdoscientist explored consumer language and behavioral science using over 35,000 sunscreen reviews to understand how product experiences become behaviorally consequential.
Published
Signal category
Research & Knowledge
Quote
“Using more than 35,000 sunscreen reviews as a case study, combining topic discovery with sensory language and behavioral frameworks to move beyond what consumers like or dislike and more toward understanding how product experiences become behaviorally consequential.”
— Michelle Niedziela, PhD|Nerdoscientist team
Company
Nerdoscientist
I’m a nerd. I’m a scientist. I’m a nerdoscientist.
- Industry
- Research Services
- Location
- Chalfont, US
- Company size
- 2 employees
Using scientific knowledge to guide consumer understanding and product development. With a consumer-focused, behavioral science approach, going beyond classic research techniques, using design thinking, behavioral science, neuroscience and psychology, I help you take insights into the future.