New Game + published a masterclass breaking down how 8 distinct verticals can contextually own the GTA VI hype train without touching Rockstar IP.

🎮 Attention has long been scrolled away. But not in the world of gaming. In the age of the attention economy, when TikTok viewers maintain focus for 1-3 seconds and 86% of us use a second screen while watching TV, brands are fighting a losing battle for engagement. Gaming is the last bastion of active, undivided attention—a medium where players don't multitask, and the average session time is 30 minutes to several hours. We know how to capture this unique attention for your brand. New Game+ is 360° gaming marketing. What does that mean? First, a full spectrum of activities. We run campaigns across all areas of the gaming ecosystem—from in-stream ads on Twitch, to engaging activations with influencers, to advanced projects such as creating a virtual branch of your company in Fortnite or a dedicated game. Second, a comprehensive process. We start with strategy and research to understand how your brand can naturally exist in the gaming world. This is crucial because 66% of gamers use ad blockers and are sensitive to artificial marketing. We design campaigns that gamers genuinely appreciate and want to engage with. With New Game+, your brand can: ▶ Capture genuine attention: We reach audiences where their focus is highest—73% of time spent gaming is high attention. ▶ Build deep relationships: Our campaigns are not just about impressions, but real engagement. As part of our activation for PKO Bank Polski in Fortnite, the average time spent with the brand was 26 minutes. ▶ Reach the unreachable: We break through the adblock barrier and reach Gen Z and Gen Alpha where standard advertising has no chance. ▶ Win before others enter the game: Our experience (over 1,000 campaigns completed in 15 countries) and innovative technology-based approach give you a competitive edge. ▶ Achieve measurable business goals: Our actions translate into concrete results, such as a +33% year-on-year increase in sales for Mountain Dew.