NielsenIQ is collaborating with Similarweb to develop a new Agentic Commerce Measurement solution designed to help brands and retailers understand AI impact on product discovery and recommendations.
Published
Signal category
Partnerships
Quote
“NIQ is collaborating with Similarweb to develop a new Agentic Commerce Measurement solution”
— NielsenIQ team
Company
NielsenIQ
The world's leading consumer intelligence company.
- Industry
- Information Services
- Location
- Chicago, US
- Company size
- 30,399 employees
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
Founded 1923