Nike launched the Running Shoe Finder in ChatGPT, featuring real-time product intelligence, automated catalog integration, enterprise-grade architecture, a Model Context Protocol implementation, and a new way for consumers to discover Nike through natural conversation.

NIKE, Inc. is a purpose driven company fueled by a shared commitment to move the world forward through the power of sport. Guided by our mission to bring inspiration and innovation to every athlete* in the world, we champion sport’s values of inclusion and diversity while pushing boundaries to shape the future. At Nike, every teammate plays a role. We operate with an athlete’s mindset — working together, embracing our differences, and demanding more of ourselves and each other to drive collective success. Whether you’re building products, platforms, experiences or systems, your work contributes to something bigger: making athlete* dreams real. Explore opportunities at careers.nike.com and join our Talent Community at https://nikeats.avature.net/niketalentcommunity. *If you have a body, you are an athlete.