NinaData employee Robert Kelly will be attending ExchangeWire's ATS London on 15 September to discuss under-signalled inventory and yield costs.
Published
Signal category
Presence & Recognition
Quote
“I’ll be at ExchangeWire’s ATS London on 15 September. If under-signalled inventory is already costing you yield, come and find me.”
— Robert Kelly|NinaData team
Company
NinaData
NinaData NinaData ROAS Agents are a new operating system for performance teams.
- Industry
- Software Development
- Location
- Helsinki, FI
- Company size
- 8 employees
NinaData NinaData ROAS Agents are a new operating system for performance teams. ROAS agent is an always-on optimization system designed around your business outcomes—built to improve Return on Ad Spend (ROAS) by continuously learning what contexts, placements, and moments in the customer journey drive conversions. A Custom ROAS agent is designed to improve the customer journey end-to-end, by continuously learning which contexts and placements move people from intent → conversion. Not a generic “targeting model.” Not a one-size-fits-all contextual segment. A custom agent tuned to: · Your funnel stages · Your conversion events · Your commercial constraints (CPA, margins, geo, inventory rules) · Your brand safety and placement requirements