Nura Global Innovation Lab (formerly Pears Program for Global Innovation) is hosting the Pears Challenge 2026, which invites Israeli investors to submit proposals for innovation and business development in the Israeli market.

NURA Global Innovaiton Lab works to increase Israel’s contribution to international development through technology-based, financially sustainable solutions to problems facing people affected by poverty. We believe in the transformative power of values-driven innovation to improve the lives of people all over the world. What we do & Why we do it Israel is one of the world’s most innovative countries. However, the vast majority of technologies only benefit the 15% of the planet’s population living in high-income countries. We are dedicated to harnessing the power of Israeli innovation to address the needs of the remaining 85% of the world population. By building bridges to the needs, opportunities and peoples of the developing world we hope to enable Israeli entrepreneurs and innovators to play a larger role in addressing the most pressing challenges of our time: ensuring water, food, clean energy, education and healthcare for all.