Observe, Inc. is hosting an upcoming webinar on September 16th at 9 am discussing telemetry storage as Iceberg tables in storage you control.

Observe by Snowflake is an AI-powered observability platform built natively on the Snowflake AI Data Cloud. Its Telemetry Lakehouse Foundation enables organizations to ingest, retain, and analyze massive volumes of telemetry more economically than traditional observability platforms while keeping data reusable across analytics and AI through open table formats such as Apache Iceberg. Its Observability Context Graph captures relationships across services, infrastructure, logs, metrics, and traces, providing the semantic context needed to reason about complex systems. A programmable AI SRE automates investigation workflows to reduce manual effort and accelerate incident resolution. Trusted by engineering teams at organizations including Capital One, HPE, and Breeze Airways, Observe ingests and analyzes hundreds of terabytes of telemetry daily while maintaining enterprise-scale reliability. Observe joined Snowflake through its acquisition in February 2026.