OLAPLEX team brought energy to The BTC Show this year with Shape Set Hairspray

OLAPLEX, Inc. is a foundational health and beauty company inspired by professional stylists, empowered by innovation and a belief that beautiful hair starts from the inside out. From the moment OLAPLEX Complete Bond Technology™ transformed its first strand of hair, our products have proven that molecular-level science has the power to restore hair health and unlock new styling possibilities. With over 10 years of experience bringing groundbreaking products from the lab to the chair, we’ll never stop innovating to help pros, their clients, and all healthy hair seekers achieve great hair days today, tomorrow, and for years to come. Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.