Omni CEO Deepankar Rustagi discussed building for Africa's retail and commerce value chain while avoiding limiting labels.

Omni is a commerce, distribution and financial infrastructure company digitising the FMCG value chain across Africa. We connect manufacturers and brand owners to distributors, stock points, retailers, HoReCa businesses and other business buyers. Our technology coordinates how inventory is listed, sourced, financed, moved, sold, paid for and measured. What Omni provides •Trade technology. Digitises sales, inventory, orders, customers and teams. •Distribution infrastructure. Positions inventory closer to demand through stock points, warehousing, fulfilment and logistics. •Embedded financial services. Funds, completes and reconciles transactions within the trade flow. •Demand and intelligence. Transforms network activity into campaigns, execution data and better market intelligence.