On opened a new store in Basel featuring pastel tones, sensory spaces, cup versions, and customization and recycling spaces.

Our mission is to ignite the human spirit through movement. Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our teams continue to cook up trailblazing innovations within our Zurich-based On Lab and across our global hubs from Ho Chi Minh City and Hanoi to Shanghai, Portland, Berlin, Tokyo and beyond. We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in sustainability and product design – it all comes together to deliver on our mission. At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On. Learn more about On: - www.on.com - www.facebook.com/on - www.instagram.com/on