Open Influence featured Alexandra Mathieu in an interview by Shahnaz Mahmud for The Clios, sharing her perspective on the evolving role of creators and the power of fandom.

Open Influence is a global, multi-award-winning creator marketing agency setting the standard for how brands connect with culture across every major social platform. Founded in 2013, Open Influence was among the first to recognize the power of creators as a transformative marketing force. Over the past decade, we have partnered with many of the world’s most influential brands across automotive, fashion, entertainment, technology, CPG, healthcare, finance, and beyond — delivering sophisticated, end-to-end creator strategies designed to drive measurable business impact. Our approach blends strategic insight, premium creative execution, and white-glove client service. We operate as a true extension of brand and agency teams, combining cultural fluency with operational excellence. Powering our work is proprietary technology built to support scale, precision, and long-term performance. As trusted partners across all major social platforms, we combine direct platform expertise with over 13 years of creator performance data — giving us a deep understanding of what drives engagement, brand lift, and conversion across industries. Our data intelligence platform leverages machine learning, image recognition, and historical campaign analysis to inform smarter creator discovery, predictive performance modeling, competitive benchmarking, and advanced brand safety protections. For clients, that means campaigns grounded in real insight — not guesswork — with the safeguards and measurement frameworks required to drive consistent, measurable results. Open Influence works with many of the largest global brands, helping them move from one-off activations to sustained creator ecosystems that deliver long-term relevance and growth.

Founded 2013