OPPTIC Sales Method announced a new strategy for sales and market development.

Most sales teams don't have a selling problem. They have a time problem. Inconsistent quota attainment, inaccurate forecasting, and an ineffective sales motion all trace back to the same root cause: time that is misallocated, invisible, and unprioritized. The OPPTIC Sales Method is a time-based operating system designed to address it. Developed over 30 years by Morgan Lim — Enterprise Account Executive turned sales trainer and author — the OPPTIC Sales Method gives revenue teams the visibility, discipline, and structure to run their book of business, not just their deals. Built around four pillars: 01 · Time Audit — Awareness. You cannot fix what you cannot see. The Time Audit makes your time visible — across 11 role-specific profiles — showing where you're above healthy floors, where you're over friction limits, and exactly where the leaks are. 02 · 60-3-35 Cadence — Priorities. Right-sized pipeline, not maximum pipeline. A time-based rhythm calibrated to your actual win rate. 03 · OPPTIC Qualification — Plan. Outcome, Pain, People, Timeline, Impact, Criteria. Qualified deals close. Unqualified deals consume time. 04 · MAP & SONS — Action. Strategic deals get a MAP (Mutual Accountability Plan), co-owned with the champion and built backward from close. Transactional deals get a SONS (Series of Next Steps) — a disciplined sequence with clear owner and date per action. Either way: no drift, no stalled pipeline. Time is the only resource that is truly non-negotiable. We all have 24 hours. That puts everyone on equal footing. Time awareness is an advantage. We work with revenue organizations three ways: the Time Audit platform, workshops and Training as a Service, and consulting engagements for leadership teams. Our mission: help revenue teams optimize the hours that matter to achieve their outcomes. Start with the free Time Audit: www.oppticsales.com