Optimal Dynamics is bringing the retro arcade dispatching game Dispatch Rush to two upcoming events at the McLeod Software User Conference in Nashville and the Trimble Transportation Insight Tech Conference in San Diego.

Logistics is a game of million-dollar decisions made in seconds. Yet, most of the industry still relies on legacy systems and manual intuition. Optimal Dynamics provides the "Decision Layer" that bridges the gap between human expertise and autonomous scale. Optimal Dynamics empowers transportation companies to better plan, optimize and automate strategic, tactical and real-time operational decisions. Based on 40 years of extensive research & development at Princeton University in conjunction with decades of real-world application, Optimal Dynamics reimagines how private fleets, dedicated capacity and for-hire carriers think about planning and operating their truckload assets, drivers and brokerage arms where applicable. Our platform enables users to ask hyper-detailed strategic "what if" questions via a simulation-based environment. We then leverage those outputs to maximize network profitability, increase asset revenue and utilization, reduce unnecessary cost and mitigate risk, all while keeping drivers moving in the most efficient manner. Optimization is nothing new, but it’s extremely difficult to get right. Optimal Dynamics has proven to achieve outsized impacts for our customers.

Founded 2018