Optimand is helping hotels use first-party demand data and conversion tools to turn existing website demand into direct bookings.
Published
Signal category
Products & Services
Quote
“A big part of what I’m now helping hotels with is exactly this: using first-party demand data together with conversion tools to turn more of that existing website demand into direct bookings.”
— Samet Karagoz|Optimand team
Company
Optimand
Demand, Pricing & Conversion Intelligence for Hoteliers
- Industry
- Hospitality
- Location
- London, GB
- Company size
- 9 employees
Optimand is a demand, pricing visibility, and conversion intelligence platform built for the hospitality industry. We help hotels and hotel groups understand real travel demand, improve distribution efficiency, and grow direct revenue—without replacing existing systems or introducing complex integrations. Optimand connects directly to the hotel website, booking engine, and PMS to unify real-time demand signals with on-the-books performance data, delivering a complete business intelligence layer at both property and destination level. Our platform reveals what travellers are searching for, when, from where, and at what price sensitivity—enabling teams to benchmark performance, monitor parity, and activate personalised, demand-driven on-site experiences. Live within hours and fully complementary to existing tech stacks, Optimand delivers immediate value, enabling hotel partners to achieve up to 27% uplift in direct revenue by exposing personalised and dedicated rates aligned with real demand signals.
Founded 2017