Optimizely changed its name from Opal to Mark AI.

Optimizely is the AI platform for marketing, built for the experience-makers who shape how brands show up in the world. Bringing together content management, content marketing, experimentation, commerce, personalization, and analytics into a single platform, Optimizely gives marketers the freedom to create, customers the experiences they remember, and AI agents the content they come looking for. With Optimizely, you're free to grow. Learn more at optimizely.com.