OptimizeRx appointed CMO Sarah Bast to lead point of care marketing.

At OptimizeRx, we’re passionate about helping people get the treatments they need faster and more affordably. We believe healthcare communication is most powerful when the right information reaches the right audience at the right time—whether that’s a healthcare provider making a treatment decision or a patient looking for answers. That’s why our technology is designed to help life sciences brands create more meaningful engagement across the healthcare journey. Through innovative solutions like AI-powered audience activation and Micro-Neighborhood® Technology, we enable brands to deliver relevant, timely, and localized experiences that bring HCP and DTC strategies together. The result is a more connected healthcare experience, grounded in our commitment to privacy, innovation, and better patient outcomes. Headquartered in Waltham, Massachusetts, OptimizeRx is proud to partner with many of the world’s leading pharmaceutical and life sciences companies as we work toward a healthier future for everyone.