Orchard measures behavior first, models second, and uses real ground truth data to train synthetic respondents.
Published
Signal category
Research & Knowledge
Quote
“At Orchard we keep landing on the same unglamorous discipline: measure behavior first, model second.”
— Rashed Chowdhury|Orchard team
Company
Orchard
Win in the market faster by measuring real, authentic consumer behavior.
- Industry
- Market Research
- Location
- Chicago, US
- Company size
- 34 employees
Orchard has pioneered a behavioral test-and-learn research solution. Our approach aims to solve the “say-do-gap” that’s increasingly being amplified in survey-based research methods. We call it testing in the wild. We believe the best data should be affordable and delivered quickly so you can be agile. Our team will help you understand your consumer, bring your best ideas to life, and confidently translate research to in-market success. Learn more about how we deliver results in as little as two weeks on our website. "We measure what consumers DO rather than what they SAY they will do"
Founded 2019