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Operations & SupplyEvent: September 7, 2026

Oriient is implementing smart routing technology to optimize the daily picking path for store associates in the grocery aisle.

Published

Signal category

Operations & Supply

Quote

E-commerce order fulfillment is exploding, but if you watch a store associate pick a curbside order, their path through the store looks like a family of hyperactive squirrels wrote the itinerary

Charles Barrow|Oriient team

Company

Oriient

Turn blind indoor spaces into visible, measurable environments. No beacons. No Wi-Fi.

Industry
Technology, Information and Internet
Location
Tel Aviv, IL
Company size
94 employees

Outdoors, location is expected. Indoors, too many businesses still operate blind. Oriient changes that. Oriient delivers software-only indoor location technology that helps organizations make physical spaces more visible, measurable and actionable. Using standard smartphones, without requiring beacons, Wi-Fi or dedicated infrastructure, Oriient brings precise location capabilities into the places where GPS stops working. Its platform can be integrated into operational systems and mobile applications to support employee workflows, shopper and visitor experiences, location-aware digital engagement, and navigation across retail, healthcare, transportation, higher education, hospitality, commercial real estate and other large indoor environments. Oriient helps organizations move beyond static maps, manual workarounds and indoor guesswork, creating a smarter foundation for how people, teams and systems move inside complex spaces. Oriient is a Google Cloud Platform partner.

Founded 2017

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