OuterSignal collaborated with the team at 1800DTC on a new playbook designed to give founders, operators, and marketers practical ideas for the BFCM journey.

OuterSignal provides brands with instant VIP-customer detection and real-time, fully enriched customer profile data on every single order. It quickly, securely, and compliantly integrates with any eCommerce platform, allowing brands to monitor and segment customers based on age, gender, location, profession, income, social following, and more. Whether it’s flagging celebrities, athletes, investors, podcasters, buyers at large retail chains, or simply identifying micro-influencers within a target cohort (i.e. college-aged influencers), OuterSignal finds, flags and activates the customers that matter most while providing unprecedented visibility into the actual customers behind a brand.