Outset launched Digital Twins as a product.

Outset is the most advanced AI-moderated research platform for running high-quality qualitative research at scale. We combine AI-moderated interviews with powerful analysis and synthesis tools to help teams move from questions to insights in days, not months. By removing scheduling friction and research operations overhead, Outset enables continuous, rigorous research across products, markets, and customers. From early discovery and concept testing to brand, pricing, and messaging research, Outset helps teams reach the right audiences, ask better questions, and uncover the “why” behind human behavior, quickly and reliably. Trusted by the largest enterprises — like Microsoft, Nestle, Uber, Hubspot, Away, and more, Outset makes deep insight accessible, scalable, and decision-ready. Better research. Faster decisions. Real insight. Powered by AI.